Measuring Performance for Reorder Reminders and Promotional Messages

Key Metrics that Radiance tracks for Reorder Reminders and Promotional Messages are Revenue, Conversions, Response Rate and Opt Out Rate. We provide best practices so that our customers are hitting the desired response rate, opt out out rate and conversion rate. 

We also measure which products are most commonly reordered and at what rate those products are reordered. This help brands determine the best cadence and products to push for their reorder messaging.