Welcome Series refers to the message(s) sent to users who opt-in to receive messages from your brand. Users expect a confirmation that they’ve opted-in to an SMS program and are often incented to opt-in by a discount code, which should be sent to them by way of the welcome series.
The initial message is 1 touch point in the welcome series. if the users are offered a coupon in this welcome message, it's a good strategy to remind the user to use the coupon. With radiance's welcome series, you can configure a series of messages that will automatically message the user after they have opted in, prompting them to use the coupon and eventually converting this user.
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