To scale Radiance on BigCommerce, besides making sure you have the appropriate opt-in widgets configured and activated for your store, it’s important to set up a regular cadence for reorder reminders and outbound campaigns. An example cadence might look like this:
- Collect opt-in’s
- Send a welcome series
- Send a reorder reminder series
- Send an upsell offer
- Send a seasonal campaign
- Restart the reorder reminder series until conversion
Regularly evaluate your opted-in audience, and be sure to segment them and send campaigns accordingly.